HVAC marketing pricing without the agency retainer
Simple pricing: $0 setup, one flat monthly rate, no percentage of ad spend, no 12-month lock-in — every competitor we benchmarked requires an annual contract; we don't. Every plan includes the website — the higher plans add the follow-up machine, the AI employee, and AI search visibility.
All prices are launch placeholders pending final packaging (PLACEHOLDERS.md).
Founding Client Program — 10 spots
First 10 clients: 50% off your monthly rate for 6 months. In exchange, you let us publish your real numbers as a case study and leave an honest review at day 90. You get founder-level attention; we get proof. Month-to-month, same as everyone.
Founding rates: Launch $149/mo · Growth $299/mo · Dominate $649/mo for the first 6 months.
Plans
Launch
$297/mo
$0 setup · month-to-month
The professional foundation — website, CRM, and the follow-up basics that stop the leaks.
- ✓Custom HVAC website — built, hosted, and maintained (Cloudflare edge, ~1s loads)
- ✓CRM with unified inbox: calls, SMS, email, webchat, Google messages in one stream
- ✓Missed-call text-back in under 60 seconds
- ✓Automated Google review requests after every job
- ✓Google Business Profile posts 2×/week
- ✓AI Search Ready: Bing + AI-crawler indexing, business schema, citation sync
- ✓TCPA-compliant consent capture on every form
Growth
$597/mo
$0 setup · month-to-month
The full follow-up machine — AI answers, books, and chases every lead until it closes.
- ✓Everything in Launch
- ✓AI webchat + AI voice answering for after-hours and overflow calls
- ✓Speed-to-lead: every new lead contacted within 5 minutes
- ✓Long-term nurture: 5 touches week one, then never lets a quote die
- ✓Seasonal campaigns tuned to your region (spring AC / fall heat — see Regional Playbooks)
- ✓Social posts 4×/week (Facebook, Instagram, GBP)
- ✓Monthly ROI report: calls saved, jobs booked, revenue attributed
Dominate
$1297/mo
$0 setup · month-to-month
The market-takeover plan — paid leads managed, AI visibility maximized, content compounding.
- ✓Everything in Growth
- ✓Google Local Services Ads setup + management
- ✓Google Ads management (up to $3k/mo ad spend; spend billed direct to you)
- ✓AI Visibility Pro included: monthly ChatGPT/AI answer monitoring + optimization
- ✓2 new SEO service/city pages every month
- ✓AI video ad creative: 4 fresh ad variants monthly
- ✓Quarterly strategy call with your growth lead
The math that matters
The average HVAC replacement ticket is $6,000–$12,000. If the platform recovers one missed job a quarter, it pays for itself several times over — run your own numbers with the missed-call calculator, or see what recovered follow-up looks like on the results page.
Add-ons that stack on any plan
AI Visibility Pro
$149/mo
Monthly monitoring of how ChatGPT, Perplexity, and Google AI answer "best HVAC company near me" in your metro — plus the content and citation work that moves your share of those answers.
AI Visibility Audit
$249 one-time
A full report on whether AI assistants recommend you today, who they recommend instead, and the exact gap list. Credited toward Pro if you upgrade.
AI Video Ad Pack
$249/mo
8 scroll-stopping ad variants monthly — AI-actor and cinematic formats, platform disclosure rules handled, ready for Meta/TikTok.
Add-on pricing is launch placeholder pending final packaging (PLACEHOLDERS.md).
Pricing questions
Really no setup fee?
Really. The build (website, CRM config, tracking, sequences) is on us because our stack automates most of it — that's the whole point of how we're built. Competitors charge $1,000–$5,000 setup because their process is manual. Yours is live within 14 business days of kickoff (placeholder SLA).
Are there long-term contracts?
No — month to month from day one. You keep your domain and can export your customer data anytime. (Placeholder: confirm final terms before launch.)
What about ad spend?
Launch and Growth include no paid advertising. Dominate manages Google Local Services Ads and Google Ads for you — but ad spend is billed directly to your card by Google, never marked up by us.
Can I upgrade later?
Yes, and most shops do: start on Launch or Growth, then step up once the monthly report shows you exactly what after-hours calls and unmanaged ads are costing you.
What does "done for you" exclude?
You still answer your phone during business hours (unless you're on AI Employee), approve the website before launch, and tell us when jobs close so automation fires correctly — most of that happens automatically once your team uses the mobile app.
See it working on a real HVAC site — in 20 minutes
We’ll walk you through the platform, show you the live demo site, and run your own missed-call math. No pressure, no contract talk until you ask.
Book a Demo